Let’s say you have a Eureka moment and wish to share your knowledge with the world. What would you do? The first step would be to create good content. Content could be in the form of a post, an article or even a video. So once your content is ready, what’s next? Of course, you can share it on social media; but would that be sufficient to make it past your friends and relatives? Well, that’s where content marketing comes to your rescue. Content marketing is basically the distribution of content across digital platforms. Its purpose could be knowledge sharing, promoting a brand, attracting more leads or building customer relationships. Consumers also benefit from it as it helps them research and gain awareness with regard to any product or service.