Quora has become the de facto platform where people post their queries and if you can answer them concisely you can hook them to your content. For business, it would mean leading them to their web sites. For individuals, it is a great opportunity to promote their brand. Case in point is Balaji Viswanathan. Balaji, the most followed writer on Quora (500k) is also the founder of Invento. His success on Quora has aided his career growth.